Health Benefit Trends in Recruitment: What Recruiters Need to Know

In the competitive landscape of talent acquisition, offering attractive health benefits has become a crucial strategy for companies looking to attract and retain top talent. As the workforce evolves, so do the expectations around health benefits. Recruiters who stay up-to-date on the latest health benefits trends can ensure they are offering competitive packages and making appropriate recommendations to their clients or employers. Some important health benefits trends include: 

  1. Telemedicine – With the rise of remote work, access to telemedicine services has become increasingly important. Telemedicine allows employees to consult with healthcare professionals virtually and remotely, saving time and reducing the need for in-person visits. Recruiters should highlight telemedicine as a valuable benefit, particularly for candidates who value flexibility and convenience.
  2. Mental Health Support – Mental health has always been important, but awareness around it has grown significantly in recent years, leading more companies to offer mental health support as part of their benefits packages. Mental health support can include access to therapy, counseling services, and mental health resources. Recruiters should emphasize their company’s commitment to mental health support to attract candidates who prioritize work-life balance and well-being.
  3. Wellness Programs – Wellness programs have become a popular addition to benefits packages, offering employees opportunities to improve their physical and mental health. These programs can include gym memberships, wellness challenges, and healthy eating initiatives. Recruiters should showcase their company’s wellness programs to promote a healthy lifestyle and attract candidates who value health and wellness.
  4. Health Reimbursement Arrangements (HRAs): HRAs are a tax-advantaged benefit option employers can offer to help employees with medical expenses. HRAs offer tax benefits and flexibility, making them a valuable tool for managing healthcare costs. Recruiters can educate candidates about the advantages of HRAs—such as ICHRAs and QSEHRAs—and highlight them as a valuable benefit offered by their company.

Not only do 80% of employees prefer additional benefits over a pay increase, but 8 out of 10 employees prioritize health benefits on par with their monetary compensation. These statistics underscore the significant role recruiters can play in enhancing job satisfaction and commitment through comprehensive benefits packages.

By staying informed about these trends, recruiters can confidently ensure they are representing clients with competitive health benefits packages that appeal to top talent. Highlighting these benefits can help recruiters stand out in a competitive job market and attract high-value candidates, bolstering their recruitment efforts.

As the competition for top talent intensifies, staying on top of health benefits trends is no longer an option but a strategic imperative for recruiters and employers. By recognizing the workforce’s evolving expectations and aligning their offerings with these health benefits trends, recruiters can position their organizations as employers of choice. By doing so, they attract top-tier candidates and foster a culture of well-being and satisfaction among their workforce, driving productivity and retention in the long run.

Remodel Health is proud to partner with Recruiting Experiences, a team of experts that brings clarity, insight, and confidence to the recruiting process. Looking to benefit your team with better health plans? Get a quote from Remodel Health today.

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